This week, Tablo from Epik High was interviewed by BBC News about the rise of K-Pop.
Tablo talks about how fans overseas are helping spread this craze through social networks. This is something I definitely have to agree with. YouTube is most likely the main source as to how K-Pop is spreading so quickly. In November of 2011, K-Pop videos became so popular that YouTube created its own channel for them. It also has been recently announced that PSY's "Gangnam Style" is currently the most viewed video of all time on YouTube at 1,239,333,913 views! (and still counting) I know at least for myself, when a new song or music video is released, I go straight to YouTube to check it out. You can easily get lost while on YouTube as you start clicking different videos and then all of a sudden you find yourself watching a K-Pop music video. This is how many K-Pop fans are born. And from there, these fans share the video with their friends on Facebook and other social networking sites. T-Pain was one of the first celebrities to spread PSY's video by using Twitter and I think that was when "Gangnam Style" became huge in America specifically.
From there, Tablo talks about how PSY and K-Pop have benefited from each other. K-Pop obviously has become more popular or well-known because of PSY. But, PSY had many other artists like Big Bang, 2NE1, Girl's Generation, and the Wonder Girls to pave way for him to be this big internet sensation. What most people don't know is that "Gangnam Style" is the single from PSY's sixth studio album. He isn't new to the business and has been around since 1999. It is just now though that the spread of K-Pop has given him this big hit.
And this is when we look at the fact that Tablo, one of the most popular artists in K-Pop, was interviewed by a widely watched news station. It's amazing to me to see stuff like this happen. I think we will continue to see the rise of K-Pop and how it might affect the world. What do you think will be next?